Most Valuable Trademarks of High Tech Companies

The importance of trademarks cannot be understated in this day and age. Trademarks allow a company to establish brands that communicate, at a glance, their standards and qualities.With competition for popular products at an all-time high, trademarks allow companies to stand out from the crowd and give their potential customers an expectation of the positive […]

Disney’s Soft Robot

Disney Imagineers recognized several years ago that there is a need for robots that can safely interact with children. With this in mind, they designed a robot with soft and deformable body parts. To test their design, the Imagineers prototyped a small toy-sized robot with soft body parts (e.g., a soft skin), and found that […]